Cycle Mobility Summit
October 3, 2024
Jaarbeurs

Opening by chairman of the day Bram Douwes and Belle de Gast, bicycle mayor of Utrecht.

Toertje, the cycling platform that gets people and companies moving, introduces Toertje Companies. With this new product, Toertje delivers concrete results for companies: more productivity, creativity and vitality.

Prof. Dr. Marco te Brömmelstroet, internationally known as "The Bicycle Professor" and ambassador of Toertje, talks about how the bicycle as a powerful tool can restore social cohesion, offer children autonomy and stimulate people's creativity. Because, as he says, the best ideas arise on a bicycle. In fact, the bicycle is the simplest solution to complex social challenges. For employers, cycling means a healthier, happier and more productive team. But the benefits extend further: fewer traffic jams, less CO2 emissions and even the efficient recording of business bicycle kilometers.

The research results of the September 30 co-creation session, organized by Elemental in collaboration with Dutch Cycling Week, will be presented and discussed during a panel discussion. The main question at the center is: "How can we use cycling to accelerate the transition to sustainable and healthy mobility?". Afterwards, a Q&A will take place in which all attendees can participate.

Poldar presents a company share bike that completely unburdens organizations. With reliable Dutch bikes, 24/7 service and a flexible fleet management system, Poldar offers a solution that is always deployable. This session will show how worry-free bicycle use can be integrated into mobility policies to maximize efficiency and sustainability.

Feel free to visit the expo during lunch as well!

Sneak preview in capturing and sharing stories of cyclists then and now, all from the perspective of children and their "cycling resume," for example. The Cyclist Museum as a place for surprise, interaction and amazement around Dutch cycling culture. An innovative way of stimulating cycling!

Speakers Marie-Jette Wierbos (Sweco) and Martijn Akkerman (Witteveen+Bos) delve into the role of cycling in the mobility of the future.

Olivier Coops, Founder and CEO of TILER, presents an innovative charging solution for e-bikes at the Cycle Mobility Summit. He emphasizes how crucial smart charging solutions are for integrating e-bikes into commuting, especially as regulations and fire safety requirements increase. During his pitch, he will inspire companies and public sectors to embrace micro-mobility as a full-fledged alternative to the car.

How can cities become safer and more efficient using data-driven decisions? During their pitch, MultiSensors shares the latest innovative traffic data solutions, including the launch of their new Quanta sensor. This vandal-resistant and remotely manageable sensor offers unparalleled accuracy for bicycle counts and mixed traffic, and is ideal for temporary counts. Discover the future of data-driven mobility with MultiSensors at the Cycle Mobility Summit

Feel free to visit the expo during intermission!

Tanja van Kooten, behavioral scientist at Syndesmo and others, takes you through the transition from car to bike and the associated employee behavior.

Jedidja Steenbergen of LeaseGemak takes you through the practical possibilities of bicycle leasing. In addition to providing insight into the benefits of the company bicycle for both employer and employee, he explains how this arrangement is easy to implement for companies of any size.

Here, the potential and urgency of the topic of cycling health as a penetrating and profitable bicycle stimulation from the perspective of occupational medicine, oncology and the expert panel Bicycle & Health will be discussed, with Prof. Dr. Carel Hulshof (UMC Amsterdam, occupational medicine), Ernest van den Bemd (UBC), Dr. Maarten Koornneef (sports physician n.p. and chair of the expert panel Bicycle & Health of VSG), and Dr. Anouk Hiensch (epidemiologist UMC Utrecht).

During this inspiration session we will discuss opportunities, barriers, innovations and (inter)national business around cycling. In our famous 'live talk show' we will engage with various prominent speakers on topics such as innovation, international business, trade missions, financing, opportunities and barriers, economy, mobility and infrastructure. In addition, we will highlight the bicycle business, the importance of healthy employees and the promotion of cycling from the employer perspective. A session full of insights and inspiration for everyone who wants to contribute to cycling's leap of scale.

Speakers: Ingrid Thijssen (Chairwoman VNO-NCW); Arjan van den Born (Director ROM Utrecht Region); André van Schie (Gedeputeerde Provincie Utrecht); Lennard Vis (Country Manager Shimano).