Dutch Cycling Week is all about the social impact of cycling and its role in the future of mobility, vitality and sustainability. With the focus on bicycle stimulation for both individuals and companies, the collaboration with Toertje is a logical step. From September 28 to October 6 and from October 21 to 26, Utrecht and its surroundings will be completely dedicated to cycling. Toertje joins this peloton and plays a central role in the Cycle Mobility Summit on October 3.
About Toertje
Toertje makes it more fun and even easier to take the bike. Whether you cycle to work every day, make recreational trips, or want to leave the car behind more often. With Fietsersbond's best bike route planner and enough motivation, Toertje is your cycling buddy to jump on board with anytime. Toertje helps people cycle more and companies get moving with cycling happiness.
Why Toertje on Board
The Dutch Cycling Week focuses on encouraging bicycle mobility, not only for recreational use, but also as a sustainable solution for business travel. Toertje, with its innovative app, makes it possible for companies to motivate their employees to use bicycles for commuting and business trips in an accessible and enjoyable way.
Ralf van Heugten, initiator of the Dutch Cycling Week, explains the collaboration, "The match with Toertje seems predestined. Their focus on the social aspect of cycling fits perfectly with our mission to position the bicycle as the No. 1 solution in mobility, both business and personal."
A powerful tool for businesses
During the Cycle Mobility Summit, Toertje will launch a new product designed specifically for businesses. This product enables organizations to achieve their sustainability and vitality goals by encouraging employees to use bicycles instead of cars. "Together with Dutch Cycling Week, we want to show that the power of the bicycle goes beyond mobility," said Sander Frans, co-founder of Toertje. "It changes the way we experience our cities, our health and our interconnections."
Prof. Dr. Marco te Brömmelstroet, internationally known as "The Bicycle Professor" and ambassador of Toertje, talks about how the bicycle as a powerful tool can restore social cohesion, offer children autonomy and stimulate people's creativity. Because, as he says, the best ideas arise on a bicycle. In fact, the bicycle is the simplest solution to complex social challenges. For employers, cycling means a healthier, happier and more productive team. But the benefits extend further: fewer traffic jams, less CO2 emissions and even the efficient recording of business bicycle kilometers.
Speakers: Marco te Brömmelstroet (cycling professor and Toertje ambassador), Sander Frans (co-founder of Toertje).
