With the new year just around the corner, Toertje, partner of Dutch Cycling Week, comes up with an inspiring challenge that gives January a surprisingly fresh twist: Double Dry January. Starting January 1, this month is all about daily cycling, fun and energy. No boring good intentions, but pedaling every day, no matter how big or small the ride.
Getting on your bike every day is a treat!
The challenge is simple: get on your bike for a minute every day. Whether you're going around the block, biking to work or taking a lap with friends, every minute counts. Toertje's handy app - with the most complete bike route planner - makes it easier than ever to participate and encourages you to build new habits. Double Dry January is all about challenges, rewards and togetherness. So you can collect badges and awards, and there are fun prizes to be won (yes, even your own weight in chocolate milk is at stake!). Invite friends, family and colleagues and find out who will be the ultimate cycling champion as you work together for a healthier, more vital start to the year.
Familiar faces and new insights
Cycling journalist Thijs Zonneveld and "the cycling professor" Marco te Brömmelstroet support the challenge and share their tips, motivation and surprises during Double Dry January. The Fietsersbond and media partner Bicycling NL will also be there to inspire you. Also be part of the cycling community by sharing your adventures on Instagram with #DoubleDryJanuary and @Toertjefietsen. This will not only keep you motivated yourself, but also inspire others to join in. Toertje offers daily stories full of motivation, facts, polls and tips to keep you going for 31 days.
Ready to start 2025 fresh and energized? Get on that bike and join Double Dry January! Learn more and join via Toertje.
