Participating as an exhibitor

The popularity of cycling and the size of the bicycle market are growing. That is why Jaarbeurs, together with involved partners, is organizing the first edition of the Dutch Cycling Week from Saturday, October 14th to Sunday, October 22nd, 2023.

The event consists of a Test Event, Bike Gala, Cycle Mobility, Bike Motion, and a Tour Ride. In addition, there is a theater in the halls where industry experts and cycling heroes can be admired on stage simultaneously with Cycle Mobility and Bike Motion during the weekend from Friday, October 20th to Sunday, October 22nd, 2023.



Dutch Cycling Week consists of multiple (sub)events with their own target audience.


theatre show

Share your story on the main stage or delve deeper with clients during a breakout session.


bike festival

Dutch Cycling Week is the week where the bicycle and the cyclist are placed on a pedestal together.

Exhibition packages

Reach the business market at Cycle Mobility and the sporty cyclist at Bike Motion.

Theatre sessions

Activate your brand in an interactive way with a theater session.

Test possibilities

Allow potential customers to extensively test your bicycles at the DCW Test Event.

Tour ride arrangements

Invite your contacts to join you for a bike ride during the DCW Tour Ride.

Why participate?

You’re probably wondering why participating in the Dutch Cycling Week is a good idea. We’ll give you the answer! If you have any additional questions, feel free to contact us.

The Netherlands is inseparable from cycling. We provide the bicycle industry and cyclists with a platform to meet each other during the Dutch Cycling Week, with 7 (sub)events. For the first edition in 2023, we expect 15,000 visitors.
Each sub-event targets a different audience. By aligning supply and demand, the quality of each (sub)event is increased.
Together with you, we explore possibilities to activate your brand through theater or breakout sessions. For example, an interactive session on the health benefits of cycling to work, or a learning session on the aerodynamic advantages of your bike.
We offer attractive rates for interactive content meters where visitors can engage with your brand.
By participating in one or more (sub)events, you can increase brand awareness among the right audience. Contact us to discuss the possibilities.

Get in touch

Curious about how the Dutch Cycling Week can be a success for you? Participating in the Dutch Cycling Week is possible with any budget and any (marketing) objective.